Master’s Dissertation on Business Management
پنجشنبه 23 دی 1395
13:32
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In the master’s dissertation on business management, research is an important phase of the process. In this dissertation,
market research has a significant role in the decision-making process.
Therefore, preparing useful information for doing a good analysis is the
main goal of this dissertation. The linkage between consumers, buyers, public, and the marketing managers is usually provided by sharing information. In this dissertation,
after data analysis for recognizing opportunities and threats of the
market, some solutions are offered in order to create or streamline the
marketing activities, a better understanding of the customer’s behavior
and finding their shopping habits. It is stated in the dissertation that
as a result of growth and development of the digital technologies,
including virtual reality simulators, e-commerce and communication
facilities in the internet, new techniques are being used for collecting
opinions. In the master’s dissertation
on business management, these techniques and methods are called totally
as E-Marketing researches. It is said in the dissertation that
nowadays, by extensive use of these technologies for marketing
researchers, we are witnessing that the task of data analysis is
submitted to the senior analyzers who are well familiar with these
technologies. As it is said in the master’s dissertation, computers,
data extraction applications, Internet and search engines are
extensively used by the marketing managers and senior experts of the
business management
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